Closing Thoughts From Day 1

  • Broadening the citizen understanding of issues that staffers face
  • Understanding major tools that people are using now
  • Cultural challenges & how to evangelize about selling new media tools
  • Balancing the personal and the political
  • Why some Hill offices have not yet upgraded to newest technology
  • Digital divide and who needs to be included, also how to do this
  • How constituents can utilize new media tools to organize & communicate their concerns about foreign policy
  • How to effectively balance online tools with on-the-ground “real world” advocacy
  • How organizations can leverage new media tools to effect change, especially with a limited budget
  • Best Practices with new media
  • Open Standards/metadata standards
  • Tools and strategies for monitoring the effectiveness of what you’re doing with social media
  • Why are only 7 percent of people using twitter and how to get more people on board
  • Actual presentations from Hill staffers
  • Addressing cultural and structural challenges that Hill staffers face
  • Citizen 2.0 How to empower constituents to utilize new media tools
  • Steps to make it real! How to transform the process into actual tangible change
  • Using facebook and twitter as an institution rather than just an individual
  • Outreach and sharing- verbally spreading knowledge about new media tools
  • Which tools will staffers actually use on a day-to-day basis, practical application of new media tools
  • The Way Forward: Realistic Path for how to take action
  • The missing layer of abstraction on the web: business and legal layers & how they match up with the technology layers, and also including the sociocultural layer

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